Tag: Long Term Care




What Can We Do?

In dealing with the day-to-day trials and tribulations of the insurance business, agents and advisers spend a great deal of time putting out the “fire” of the day. Over time, our primary job of helping customers identify and mitigate risk can blur as we go from one hotspot to another ... Read More
January 7, 2015Broadtower Insurance
Broadtower Insurance Expert


The expanding universe of alternatives for leveraging chronic illness (long term care) risk is creating considerable confusion, marketing hyperbole, and attempts at stress avoidance in a quest for easy answers. In order to achieve clarity, two important historical notes need to be made.
December 4, 2014Broadtower Insurance
Broadtower LTC


Let’s Talk Email Campaign November has been declared Long Term Care (LTC) Awareness Month by the American Association for Long Term Care — take advantage with the help of Broadtower and its new client marketing campaign. The “Let’s Talk” campaign will grab your client’s attention and get the Long Term Care ... Read More
November 5, 2014Broadtower Insurance
Broadtower Insurance Office Girl


Recently, I came upon a concept that can help anyone’s sales performance not to mention their lives in general. It’s a training idea that has become quite prominent in Great Britain ever since Team Sky became an international powerhouse in cycling, winning both the 2012 and 2013 Tour de France. ... Read More
November 5, 2014Barry Fisher
Broadtower Insurance Women



Easy Answers

We are all of course guilty of succumbing to the temptation of embracing easy answers. However, sometimes it seems our own profession may have a particular affinity for simplification excess. This is evidenced by a statement I heard recently from the committee examining the wide, and growing world of Combo Products. ... Read More
September 17, 2014Barry Fisher