Securian has some great tools to help your producers maximize their prospecting efforts and close more LTC sales this November:
- SecureCare consumer video: This consumer-approved video demonstrates the value of SecureCare and its ability to help prospects' retirement. If a picture is worth a thousand words imagine how much this video can say! The video is currently approved for use in Hawaii, Indiana, South Dakota, Connecticut, New Jersey and the compact states – we will update you as more state approvals come through.
- Cost of care consumer postcard: Producers can order these postcards from the Lit Center, personalize them with their contact info and then send to prospects to generate leads and set appointments.
- Go to securian.com/caregiving for a robust online resource library for consumers: consumer-approved content covering crucial LTC planning concepts such as: LTC and government benefits, 5 questions consumers should ask when considering LTC insurance, caregiver support, and more!
- Long-Term Care Awareness Month Marketing Plan for Advisors: 4-week plan that combines consumer-approved marketing tools with tried-and-true prospecting strategies to help producers keep moving prospects down the sales funnel.
And make sure to remind producers to use the SecureCare Prospect Profile Guide to help them spot buying signals in their existing book of business.
Matt Anderson | President | Broadtower Insurance Solutions, Inc.