In our ongoing efforts to help agents and advisers raise consumer awareness in long-term care planning Broadtower Insurance Solutions and Genworth Financial are pleased to provide Producer Assist to its valued distribution partners on a national basis. This cutting-edge program is designed to assist insurance advisors and their clients in choosing the most suitable planning options for providing liquidity to pay for long-term care. Recently one of our member agencies got this email from an agent:

"I met with Doug Hayden, CLTC, Genworth, this morning.  Thank you for the opportunity to have Doug as a resource person for me.  I found our meeting to be invaluable.  After thirty five years in the industry, I became uninformed in the Long Term Care market.  I was really out of date since it had been several years when I sold my last Long Term Care policy.  Doug was extremely instrumental in bringing me up- to-date, reminded me how to position myself and brought forth ideas on how to create affordable solutions.    

On a scale of 1 to 10, 10 being the highest score, the value to me scored 10."

- Linda Harris, Harris Insurance & Financial Services, San Diego, CA

In order to create a template for success a test group of our member agencies have introduced Producer Assist to their brokers.  The results are in and they are dramatic.  Agents appreciate the contact and training they receive from Genworth RVPs, proposal activity for all companies we represent are up because agents are talking to their clients about long-term care and the pace of new business is on the rise. Agents and advisers participating in Producer Assist can expect the following:

• Best practices for establishing their firm as a long-term care center of excellence;
• How to effectively start the long-term care planning conversation with clients;
• Training for agents and your staff on the basics of long-term care planning and insurance;
• How to determine the most suitable product choices for each prospect;
• How to create an ongoing stream of long-term planning referred leads;
• Special training opportunities.

Producer Assist is product-neutral.  This means that while the Genworth RVPs will do both generic and product-specific training, your agents will continue to work with you and your marketing staff for specific client/case development and proposal preparation.  A rising tide lifts all boats, and Genworth believes that by helping you build your business they will get their fair share of it.  Producer Assist is a win-win for you, and the long-term care insurance industry as a whole.  Do not miss this exciting opportunity to expand your business and help your agents and their clients. A number of you have expressed an interest in getting Producer Assist up and running in your agencies.  We’ve passed this information onto D.J. Mormile for follow-up. If you haven’t yet decided whether Producer Assist is for you please contact Ron or Barry for more information.