Successful LTCI marketing and sales in the BGA environment continues to defy conventional wisdom. How can such an obviously growing and persistent risk resist all our valiant efforts to protect American families?
Last week Genworth announced a series of claims reserve actions that caused its stock price to tumble and then rebound slightly. After reading the reports and attending a conference call with Genworth Senior Management on Friday, I can tell you not to panic. However, this change of course by the ... Read More
Let’s Talk Email Campaign
November has been declared Long Term Care (LTC) Awareness Month by the American Association for Long Term Care — take advantage with the help of Broadtower and its new client marketing campaign. The “Let’s Talk” campaign will grab your client’s attention and get the Long Term Care ... Read More
Recently, I came upon a concept that can help anyone’s sales performance not to mention their lives in general. It’s a training idea that has become quite prominent in Great Britain ever since Team Sky became an international powerhouse in cycling, winning both the 2012 and 2013 Tour de ... Read More
Long Term Care Awareness Month is upon us. With national media attention there’s no time like NOW to encourage your agents and advisors to ask an important question of their clients and prospects; have you taken care of your long term care planning yet?
Transamerica has produced a short, hard hitting ... Read More
We are all of course guilty of succumbing to the temptation of embracing easy answers. However, sometimes it seems our own profession may have a particular affinity for simplification excess.
This is evidenced by a statement I heard recently from the committee examining the wide, and growing world of Combo Products. ... Read More
If you’re in the group health marketplace or work with business owners, you’re getting ready to bring “news”: good, bad or indifferent, to your clients regarding ACA’s impact on their lives in 2015. We understand your pain and theirs; we’re business owners and the impact on us and our employees ... Read More